Adidas Aditour

Adidas asked Evoke to develop an experience which demonstrated the importance of wearing the correct kit when training. Over nine months, I created this 12m x 12m inflatable structure which housed a series of physical challenges and toured the country for two years, winning an IPA Bronze award along the way.

From concepts through to technical build design, I worked on every aspect of the experience including art direction of the video and photo shoots with professional athletes, copywriting, print and digital design.