About me

My training and experience as an art director in some of London’s leading agencies over the last 20 years has honed my skills as a conceptual creative. I’ve worked in and enjoyed the integrated, experiential and branding sectors, to name a few. But my passion and favourite work has always been in experiential marketing – developing strategic and creative solutions from small-scale sampling campaigns to multi-million pound brand experiences.

There’s nothing I love more than seeing or over-hearing people interacting with something that I created from my sketch book. Hearing them say “wow!” and discussing how cool the experience is, that’s the icing on the cake. 

I’ve also worked in shopper marketing, DM, B2B and digital campaigns, graphic, information and brand design. Another favourite application of my time is writing and designing brand guideline books and campaign toolkits: I find great pleasure in creating and ensuring brand symmetry across all channels. 

I love my job.